What If You’ve Been Selling the Wrong Thing?

Take a closer look at what customers are really buying from your business in this online One Roof Co-Lab masterclass with brand strategist Sharyn Honey Lowe. The session explores how to move beyond describing a product, service or expertise and communicate the change your work creates.

What you’ll explore

• The principles of Transformation Marketing
• How successful brands frame the outcomes they create in people’s lives
• What your website may currently be communicating
• A clearer way to articulate the value of your business

This is a practical, interactive session focused on applying the ideas to your own business. Bring your phone, your website and an open mind — you may leave ready to revisit your homepage.

About Sharyn Honey Lowe

Sharyn is a brand strategist, communications specialist and founder of Flaunt Marketing. She has more than 30 years’ experience working with Australian founder-led businesses, as well as brands including Porsche, TAG Heuer, Armani Exchange, Myer, Kmart and Officeworks. Her work focuses on helping experienced founders and leadership teams identify what makes their business distinct and build a brand around it.

Event details

• Online event
• Paid entry: AUD 20