WCA Direct to Consumer Wine Summit 2026

The WCA Direct to Consumer Wine Summit is a full-day Sydney event for people working in wine businesses who want to strengthen their direct-to-consumer channel and understand the practical role of AI.

Who it’s for

• Wine business owners and senior leaders
• Cellar door managers and teams
• Brand and marketing managers
• Operators focused on growing DTC revenue

What the day covers

Sessions will examine DTC approaches across online sales, cellar door, phone and email, drawing on Australian and international wine businesses. Speakers and panellists from wine businesses and DTC specialisms will share case studies, reflections and views on where the sector is heading. The programme also includes perspectives from outside the wine industry.

Topics include:

• Customer targeting, experience and campaign results
• AI tools for commercially practical wine-business use
• What Australian wine consumers are looking for
• DTC strategies gaining traction across the industry

Event details

Registration runs from 8.30–9am, followed by the summit from 9am–5pm. Networking drinks are scheduled from 5–7pm at Business Sydney, Level 6/8 Chifley Square, Sydney.

Good to know

• Tickets are non-refundable.
• This is a paid event.
• Register via Eventbrite