Intro to AI in Digital Marketing & Leadership – 1 Day Workshop in Newcastle

Explore practical ways to apply AI to marketing work in this in-person Newcastle workshop. The course considers content creation, campaign planning, analytics, customer engagement and the leadership needed to guide digital change. No technical background is required.

Who it’s for

• Marketing managers and digital strategists
• Team leads and business leaders
• Brand, campaign and content professionals
• Entrepreneurs and innovation teams
• Anyone aiming to improve marketing outcomes with AI

What you’ll cover

• What AI can and cannot do in marketing
• AI-supported research, messaging, content and campaign planning
• Customer segmentation, personalisation and multi-channel experiences
• Data-led decisions, campaign measurement and optimisation
• Marketing automation and its effect on customer experience
• Leading teams through AI adoption, workflow change and responsible use
• Identifying AI opportunities and setting practical next steps

Course details

• Classroom-based, in-person training in English
• One full day of training
• Includes 8 PDUs/training hours and a course completion certificate
• Lunch, snacks and beverages are provided
• Ticket price: AUD 849–949
• Refunds are available up to 7 days before the event

The course is also available as a private, customised group session, delivered in-house or virtually, with group pricing for teams of any size. For workshop enquiries, contact tickets@mangates.com.