Intro to AI in Digital Marketing & Leadership – 1 Day Workshop in Newcastle

Build practical AI skills for marketing and digital leadership in this full-day, in-person Newcastle workshop. The course covers AI-supported content, campaign planning, analytics, customer engagement and the people side of digital change. No technical background is required.

What you’ll cover

• What AI can and cannot do in marketing
• AI for research, content creation, messaging, planning and reporting
• Customer segmentation, personalisation and multi-channel experiences
• Turning marketing data into actionable insights and measuring performance
• Marketing automation, including when it may affect customer experience
• Leading teams through AI adoption, collaboration and responsible use
• Identifying opportunities and creating an action plan with improvement metrics

Course format

• One full day of classroom-based training in English
• Activities including an icebreaker, role play, case study, simulation, group brainstorm and action-plan review
• 8 PDUs / training hours and a course completion certificate
• Lunch, snacks and beverages provided

Who it’s for

This course is aimed at marketing managers, digital strategists, team and business leaders, brand, campaign and content professionals, entrepreneurs, innovation teams, and others seeking to use AI in marketing.

Booking details

• Paid entry: AUD 849–949
• Refunds are available up to 7 days before the event
• For workshop enquiries, contact tickets@mangates.com

A private, customised group version is also available, delivered in-house or virtually, with group pricing for teams of any size.