Intro to AI in Digital Marketing & Leadership – 1 Day Workshop in Gold Coast

Explore practical ways to apply AI across modern marketing workflows in this in-person Gold Coast workshop. The course combines marketing applications—including content, campaign planning, analytics and customer engagement—with leadership approaches for guiding digital change. No technical background is required.

What you’ll cover

• Where AI can and cannot support marketing work
• AI-assisted research, content, messaging, campaign planning and reporting
• Customer segmentation, personalisation and multi-channel experiences
• Using marketing data to inform decisions and measure performance
• Automation, scaling and customer-experience considerations
• Leading teams through AI adoption, collaboration and responsible use
• Identifying opportunities and planning practical next steps

Course details

• Full-day, in-person classroom course delivered in English
• Includes training hours, a course completion certificate, and lunch, snacks and beverages
• Activities include case studies, role plays, simulations and action-planning exercises

Who it’s for

This course is intended for marketing managers, digital strategists, team and business leaders, brand, campaign and content professionals, entrepreneurs, innovation teams, and others looking to apply AI to marketing outcomes.

Private customised group sessions are also available in-house or virtually, with group pricing. For workshop enquiries, contact tickets@mangates.com.

Refunds

Refunds are available up to 7 days before the event.