Intro to AI in Digital Marketing & Leadership – 1 Day Workshop in Gold Coast

Explore practical AI applications for marketing and digital leadership in this in-person Gold Coast workshop. The course focuses on everyday workflows including content, campaign planning, analytics, personalisation and customer engagement, alongside leading teams through digital change. No technical background is required.

What you’ll cover

• Where AI can support marketing work — and its limits
• AI-assisted research, content creation, messaging and reporting
• Customer segmentation and adaptive multi-channel communication
• Using marketing data for campaign measurement and optimisation
• Marketing automation, including when it may harm customer experience
• Team enablement, responsible AI use and adoption planning

Learning format

The classroom-based course includes activities, role plays, a case study, simulation, group brainstorm and action-plan review. It is delivered in English and runs for a full day. Lunch, snacks and beverages are provided, and participants receive a course completion certificate.

Who it’s for

This workshop is intended for marketing managers, digital strategists, team and business leaders, brand, campaign and content professionals, entrepreneurs, innovation teams, and others looking to apply AI to marketing work.

Refunds

Refunds are available up to 7 days before the event.

For workshop enquiries, contact tickets@mangates.com.