Humans Still Buy: AI Agents and the Future of Ecommerce (TestFeed X CDH)

An evening in Cremorne for ecommerce operators, Shopify agencies and B2B SaaS builders exploring what AI agents could change in how customers discover, evaluate and buy products online.

The discussion will look beyond agentic checkout claims to the practical parts of an online store: search, reviews, loyalty, checkout and analytics. A panel moderated by Millie Marconi from TestFeed will cover what merchants and agencies should consider ahead of the busy retail period. Panellists are yet to be announced.

Who it’s for

• Online store operators considering how AI agents affect customer acquisition and buying decisions
• Shopify agency teams responding to client questions about AI
• People building, or considering building, B2B SaaS for ecommerce
• Anyone assessing where customer choice ends and AI assistance begins

What to expect

• A panel on agentic commerce, product discovery and ecommerce infrastructure
• Audience Q&A — bring a question about your store or product
• Drinks, catering and networking

Schedule

• 5:30pm — Doors open, drinks and catering
• 6:00pm — Panel discussion and audience Q&A
• 7:00pm — Drinks and networking
• 8:00pm — Close

Free to attend. Register via the event page to secure a spot.

About the hosts

TestFeed is a Shopify app that uses a store’s order data to create simulated shoppers for testing products, prices and ads. Cremorne Digital Hub is based at 80 Balmain St in Cremorne, Melbourne’s tech and creative precinct.