High-Impact Event Marketing & Execution: 1 Day Session in Canberra, ACT

Explore the full event marketing lifecycle in this in-person, full-day course in Pialligo, ACT. The session looks at planning, promotion, on-ground delivery and post-event evaluation, combining digital and offline approaches.

What you’ll cover

• Defining event objectives, success criteria and target audiences
• Aligning event formats with marketing and business goals
• Developing event branding, messaging and value propositions
• Digital channels, promotional timing and online engagement
• Offline promotion, partnerships and integrated campaigns
• Attendee engagement and communication during an event
• Measuring outcomes, gathering insights and applying learnings

Format and inclusions

Delivered in English in a classroom setting, the course includes discussions, case studies, simulations, role play and activities. Lunch, snacks and beverages are provided.

Participants receive a course completion certificate. The course lists 8 PDUs/training hours.

Who it’s for

Suitable for marketing and communications professionals, event planners and coordinators, business owners and entrepreneurs, corporate communications teams, PR and brand professionals, and others involved in event execution. No prior event experience is required.

Booking notes

Tickets are paid, priced at AUD 779–879. Group booking discounts and special offers may be available; contact info@mangates.com for details.

Refund requests are available up to 7 days before the event. Organisations interested in a customised in-house session can also contact info@mangates.com.