Fridays @ UTS Startups: Confessions with Geoff Main

What wins customers in an AI marketing world? Building a great product is one challenge. Turning it into a business that consistently wins customers and grows is another. This Friday, Geoff Main of Passionberry Marketing shares what building it was really like: the wins, the wrong turns and the lessons learned. Fridays @ UTS Startups brings founders, builders and curious minds together for conversations about entrepreneurship, ideas and what it really takes to build something from the ground up. Geoff has spent years connecting marketing strategy with sales and business growth. We will ask how the work actually gets done: building brands, winning customers and moving from early traction to repeatable revenue. Meet Geoff Geoff Main is a CMO, growth strategist and founder of Passionberry Marketing, an agency that helps startups, scaling businesses and established brands turn ambitious growth plans into commercial results. He has built and led marketing teams across Nestlé, v2food, Nabo, PWN, Doltone House and the Cricket World Cup, and worked with numerous eight- and nine-figure businesses. He is also an active mentor in Australia's startup ecosystem and helped create and deliver Startup Growth Lab at Spark Festival 2026. What to expect A candid conversation about building brands, connecting with customers and growing a business, with lessons from different industries and stages of growth. Bring your questions for the audience Q&A. Whether you are studying marketing, communications, business or entrepreneurship, working in content, branding, digital strategy or sales, or building a startup of your own, this one is for you. No perfect pitch decks required. Event details Date: Friday 30 October Time: Doors 3:30pm, interview 4:00pm, then Q&A in the room and networking until 6:00pm Where: UTS Startups Event Space, 3 Broadway, Ultimo (corner of Harris St and Broadway) Cost: Free. Registration required. Want a place to build and grow? The UTS Startups incubator gives founders a place to meet, learn and build, and you do not need a UTS connection to apply. Apply for incubator membership: https://startups.uts.edu.au Never miss an event. Follow the UTS Startups calendar on Luma: https://luma.com/UTSS