Create, Test & Improve Your Marketing Content with AI

Create, test and refine marketing content with AI in this practical Sydney workshop. Explore how AI can support content planning, audience-focused ideas, message testing and campaign development, while keeping human judgement and real customer insight central to the process.

What you’ll work through

• Developing content ideas around customer needs, motivations, pain points and purchasing contexts
• Exploring messaging angles, hooks, value propositions and calls to action
• Viewing content from different customer perspectives
• Identifying potential questions, objections and areas of confusion before publishing
• Testing messaging, offers, positioning and campaign concepts
• Planning content themes and variations for different audiences and channels
• Building a repeatable AI-assisted process for future marketing activity

Using AI feedback thoughtfully

AI-generated feedback will be used for exploration and experimentation, rather than as a replacement for customer research, feedback or marketing expertise. The session looks beyond generating social posts or advertising copy, positioning AI as a strategic content partner.

Presenter

Debbie Hatumale-Uy is the founder of The Collab Co, a strategic marketing and AI adoption advisory practice. Her experience includes roles with McDonald’s Australia, Canon, Transport for NSW, McCann Worldwide and Realise Business.

This event is part of NSW Small Business Month 2026.

Good to know

• Price: AUD 147
• No refunds