Content That Sells - Live Workshop [SYD]

Build a more engaging approach to marketing content at this hands-on Sydney workshop with actor and creator Luke Cook, and marketer and entrepreneur Matt Purcell. Bring your expertise and work on ideas, hooks and scripts with direct feedback during the day.

What you’ll work on

• Turning knowledge, customer questions and offers into content ideas
• Using script frameworks to develop hooks, concepts and first drafts
• Making educational content more entertaining while retaining commercial purpose
• Adapting creative for organic posts and paid ads
• Understanding how creative, offers, landing pages and ad budgets work together

Participants are invited to bring their ideas and test them through practical exercises. The organisers say attendees can leave with six draft scripts and a repeatable marketing process; feedback and a few roasts may be included.

Who it’s for

• Business owners
• Brand and marketing teams
• Creators, agencies and personal brands

This workshop is for people seeking a repeatable way to create engaging content with a clear commercial purpose.

Tickets and conditions

• Early Bird: $997
• Standard: $1,500
• Save 10% when booking five tickets
• Fully catered lunch and barista coffee are included
• Capacity is capped at 100 attendees
• Refunds are available up to 7 days before the event

Register for the workshop