Business AI Accelerator - Week 5: Market and Competitor Research

Make market and competitor research a more structured part of your business decision-making at Week 5 of WA AI Hub’s Business AI Accelerator in Bentley. This hands-on workshop covers customer needs, competitor positioning and local market opportunities, with a focus on evaluating information before acting on it.

Who it’s for

• Small business owners
• Startup founders
• Solo operators
• Business managers
• Anyone seeking to better understand customers, competitors and their local market

What you’ll take away

• An Evidence Log for organising market and customer insights
• A Customer & Competitor Research Framework for gathering and comparing information
• Prompting techniques for exploring customer needs, competitor positioning and local opportunities
• Source-checking skills
• A repeatable research process for future decisions, marketing campaigns and new ideas

Part of the program

This is Week 5 of the eight-week Business AI Accelerator, a practical program on integrating AI into everyday business operations. The program is supported by Hillview Intercultural Community Centre and the City of Canning.

Facilitators

• Dr Eunice Sari, Co-Founder and Management Committee Member of WA AI Hub
• Mr Josh Tedjasaputra, strategist and educator at WA AI Hub

Cancellation, transfers and substitutions

• 14 or more calendar days before the session: transfer to another available WA AI Hub session or course credit, less any non-recoverable third-party platform fee. Refunds may be offered at WA AI Hub’s discretion, less an administration fee.
• 7–13 calendar days before: transfer or credit only, subject to availability. No cash refund for change-of-mind cancellations.
• Less than 7 calendar days before: no refund, credit or transfer for change-of-mind cancellations. Exceptional circumstances may be considered at WA AI Hub’s discretion.
• No-shows and partial attendance do not receive a refund, credit or transfer, except where required by Australian Consumer Law.
• Substitutions are allowed up to 24 hours before the session where the substitute meets eligibility requirements and WA AI Hub receives updated attendee details in writing.

If WA AI Hub cancels, cannot deliver the session, or makes a major change to its time, delivery mode or core advertised content, participants will be offered a reasonable remedy consistent with Australian Consumer Law.