AI4PM>M: Building Defensible Businesses as AI Eats the World

AI is changing what customers can do with general-purpose tools and how quickly competitors can move. This Bondi Junction discussion examines what can make a business defensible as models improve, with perspectives from product and go-to-market.

What to expect

Speakers will explore approaches to:

• monitoring competitors and changes in the AI landscape
• refining positioning and category differentiation
• assessing whether a product can remain valuable as models develop

The session will then open into a group discussion for people building products and considering how to retain a distinctive offer.

Discussion topics

• Recognising when a model release may overlap with your product
• Defining your category and point of difference
• Using AI to track faster-moving competitors
• Identifying less crowded opportunities
• The role of data, distribution and customer trust

Speakers

• Bennett Carroll
• Nicholas Mason
• Virginie Porter

Registration and access

• Tickets are AUD 12.
• Bondi Innovation Premium Members can attend free using their discount code.
• Capacity is limited, so apply early.
• Join the Bondi Innovation AI4PM&GTM WhatsApp group.

After registering, you can share your unique link or use “Invite a Friend”. Every three sign-ups to any event earns a voucher for a free event.

With support from WOTSO Bondi Junction.