Agentic Advertising Connect - Australia
Date & Time
Thu, 22 Oct 2026, 3:00 pm AEDT
Ends Thu, 22 Oct 2026, 7:00 pm AEDT
Times shown in Australia/Sydney
Location
Establishment Ballroom
Establishment Ballroom, 252 George St, Sydney NSW 2000, Australia
Price
Free
Mary Mason, June Cheung, Laura Greally, Andrew Gilbert, Peter Barry
Organizer
Join This Event
Let others know you're interested or going!
About This Event
Explore how AI agents may reshape the way advertising is planned, bought, optimised and measured at this Sydney meetup on agentic advertising. The afternoon brings together people from brands, agencies, publishers, platforms and AI advertising startups to discuss media workflows, advertising infrastructure and AdCP (Ad Context Protocol).
The event is hosted in Sydney with support from pubX, PubMatic, News Australia and Apostra.
Programme
- 2.30PM: Registration opens
- 3.00–3.45PM: What happens when you give the agent the brief? with June Cheung (Apostra) and Andrew Gilbert (pubX), followed by open questions
- 3.45–4.15PM: The Next Era of Media Buying: Perspectives from Publishers and Brands, moderated by Luke Smith (PubMatic)
- 4.15–4.45PM: Buyers & Agents: Who Owns the Media Decision in 2027?, moderated by Andrew Gilbert (pubX)
- 5.00–7.00PM: Networking
Speakers and panellists
The panel discussions include representatives from News Australia, Opella, OMC, Mamamia, WPP Media, Optus and Mutinex.
About AdCP
AgenticAdvertising.org describes AdCP as an open protocol intended to help AI agents work across advertising inventory, campaign planning, buying, creative, governance and reporting.
Registration
Registration is required and subject to approval. Register here.
Registration conditions
- Registration requires approval.
Join This Event
Let others know you're interested or going!